What are Conversions?
Conversion refers to a specific action that an affiliate successfully generates for an advertiser, allowing advertisers and affiliates to measure the success of their campaigns.
The nature of conversions can vary depending on the specific goals and objectives of the advertiser’s campaign. Common types of conversions in affiliate marketing include Sales, Leads, Clicks, Downloads, and App Installations.
For example: if a user clicks on an affiliate’s ad and buys the product, the affiliate receives a commission, while the advertiser gains a new customer and earns revenue from the sale.
How to Analyze and Monitor Conversions?
Navigate to your dashboard and select ‘Statistics’ and then click on ‘Conversions‘.
The ‘Conversions‘ page on our affiliate platform allows you to analyze and monitor the conversions generated through the campaigns you have joined.
Here’s an explanation of each search field:
Start Date and End Date – Specify the starting and ending date for the timeframe you want to analyze the conversions.
Sub ID – This filter enables you to search for conversions based on a specific sub ID.
Sub ID Text – This filter allows you to search for conversions using a specific text or keyword associated with the sub ID. It helps you further refine your search based on specific sub ID details.
Advertisers/ Campaigns/ Affiliates – Filter conversions based on the advertisers/campaigns/affiliates you are interested in.
Statuses – Filter conversions based on their status, such as approved, pending, or denied.
Comment – Search for conversions based on any specific comments or notes added by the campaign manager during the conversion process.
Explanation of each column in the conversions grid:
Order ID – An Order ID is a unique number provided by you when generating a conversion. It helps you track and identify specific orders or transactions associated with the campaign.
Creation Date – This refers to the date when the campaign was initially established by the advertiser, marking the campaign’s start date.
Campaign Name – This is the name given to the campaign by the advertiser. It helps identify and distinguish different campaigns within the platform.
Amount – The order amount related to the campaign.
Commission – The commission is the value of the commissions that an affiliate may receive for each click, sale, or other predefined activity. It represents the monetary reward for the affiliate’s successful promotion.
Status – The status field shows the current status of the commission for a particular campaign. It indicates whether the commission is Approved, Pending, Approved and Paid, or Denied.
Goal Name – This field represents the specific goal or objective associated with the conversion. It helps define the desired action or outcome for the campaign.
Coupon Code – This field captures any coupon or discount code associated with the conversion, if applicable. It helps track the usage and impact of promotional codes on the campaign’s performance.
Referer – The Referer field captures the source or referring URL that led to the conversion. It helps identify the traffic source or referring website that contributed to the conversion.
Sub 1,2,3…8 – Sub IDs are optional parameters that affiliates can add to their affiliate links to track and identify different traffic sources or campaigns.
Comment – A comment field allows the Campaign Manager to add any relevant notes or additional information when the conversion was created. It provides a space for internal communication or specific instructions related to the conversion.
Customize your grid with the following buttons:
Columns – This control allows you to customize the display of columns in the grid. You can find specific columns by searching, hide all columns to simplify the view, or show all columns to include all available data.
Filters – The filter control enables you to apply specific criteria to filter the data in the grid. This helps refine the information displayed based on your desired parameters, allowing for more focused analysis and insights.
Density – The density control allows you to adjust the width or thickness of the table in the grid. You can make the table wider to display more information at once or make it more compact to save space, depending on your preference and the amount of data you need to view.
Export – The export button allows you to download the grid data in a downloadable file format. This feature enables you to extract the information from the grid for further analysis or sharing with others, such as creating reports or conducting offline data analysis.
If you have any issues regarding conversion statistics, please contact the ‘Tracknow’ Support Team by clicking ‘here‘, we will do our best to answer all of your inquiries.