Postback/Tracking Parameters

Click ‘here’ for additional information about ‘Tracking‘ and for a comprehensive tutorial on how to add postback tracking parameters.

When you include a tracking pixel on your welcome page, Tracknow tracks the following parameters:

ParameterDescription
click_idUnique click_id. A unique id for each click sent from the affiliate URL.
amountTransaction order amount.
order_idA unique order identifier.
goalYou should forward your payout goal.
couponFor offline coupon tracking, you can forward a coupon code
and reward your affiliate with a commission.
commentAny comments you want to display to your affiliate
new_customerNot required; required for Lifetime Payment Type
customer_idNot required; required for Lifetime Payment Type
custom1custom1 – you can forward any value (not visible to the affiliate)
custom2custom2 – you can forward any value (not visible to affiliate)
custom3custom3 – you can forward any value (not visible to the affiliate)
custom4custom4 – you can forward any value (not visible to the affiliate)
custom5custom5 – you can forward any value (not visible to the affiliate)
custom6custom6 – you can forward any value (not visible to the affiliate)
custom7custom7 – you can forward any value (not visible to the affiliate)
custom8custom8 – you can forward any value (not visible to the affiliate)
emailUse of email is optional for lead-related activities.
phoneUse of phone is optional for lead-related activities.
first_nameUse of first name is optional for lead-related activities.
last_nameUse of last name is optional for lead-related activities.
addressUse of address is optional for lead-related activities.
post_codeUse of post_code is optional for lead-related activities.

Integrating Parameters into the Tracking Pixel

Step 1: Access the Tracking Pixel

  • Navigate to your Dashboard and click on ‘Campaigns.’
  • To create a new campaign, click the ‘Add campaign‘ button on the right or click on an existing campaign. 
  • Click on the ‘Tracking‘ section and scroll down to ‘Conversion Tracking Setup‘.

Step 2: Choose the Integration Method

  • Review the available integration options: Server-to-Server (S2S)Image PixelJavaScript Pixel, or iFrame Pixel.

Step 3: Add the parameters to the ‘Conversion Tracking Setup’

For Example:

https://yourstore-tracking.tracknow.info/success.jpg?campaign_id=1&order_id=[order_id]&amount=[amount]

Lifetime Payment Type Example

https://yourstore-tracking.tracknow.info/success.jpg?campaign_id=1&order_id=[order_id]&amount=[amount]&new_customer=[1/0]&customer_id=[customer identifier]

If you have any issues integrating a tracking pixel, please contact the ‘Tracknow’ Support Team by clicking ‘here‘, we will do our best to answer all of your inquiries.

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