Tracking Parameters

To display any client action or event on your Tracknow dashboard, you need to send the details of that event to Tracknow. How you send these details depends on the type of integration you have with your website.

For example, if you’re tracking purchases, you might want to send information like the order ID, purchase amount, and client details.

In this article we’ll break down the available parameters Tracknow offers for each event.

Tracked Events

All events can be grouped into two main types, each type has its own dedicated screen – one for viewing leads and another for viewing conversions.

What each parameter represents?

Each event type has its own set of parameters that store specific details about the event.
These parameters appear as columns in the event records table for that event type.

For example, if you’re tracking purchases and you send the purchase amount using the amount parameter, the value will be shown in the Amount column on the Conversions table.

Please make sure to send values using their correct (dedicated) parameters, as each one is tied to specific processing logic within the system.
For example, if your affiliate commission is based on a percentage, Tracknow will use the value sent under the amount parameter to calculate the commission accordingly.

Supported Tracking Parameters

Below are the parameters you can use to send details about various events.
You can use only the parameters you need or want to see in Tracknow. However, some parameters may still be mandatory depending on the type of integration.

Examples

These parameters can be passed using different Integration Methods, with the most common being postbacks and tracking pixels.

What these methods have in common is that they both involve generating a URL, appending the relevant parameters to it, and then calling that URL to send the data to Tracknow.

Here’s an example of a postback format that reports a purchase made by a client that was referred by an affiliate, the parameters we chose to pass in this example are the order ID, purchase amount, client’s first name and email address

https://exmaple-tracking.tracknow.info/postback?click_id={value}&campaign_id={value}&order_id={value}&amount={value}&first_name={value}&email={value}

The actual purchase details should replace the {value} placeholders next to each parameter key. Once populated with real data, the final postback URL should look like this:

https://exmaple-tracking.tracknow.info/postback?click_id=a520dca8-ab08-4640-af65-034be3a68909&campaign_id=1&order_id=23315&amount=150&first_name=John&email=john.example%40gmail.com

Values that contain special characters, such as the ‘@’ symbol in an email address, must be URL-encoded to ensure they are transmitted correctly within the URL

Updated on May 27, 2025

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