General and Personal Payouts

You may configure several payouts for each campaign, you can set the payouts in two ways: General and Personal.

How to Create Payouts?

In order to add Payouts to a campaign navigate to the ‘Campaigns‘ section > ‘Add a Campaign‘ or ‘Edit‘ (for an existing campaign):


After creating or selecting an existing campaign, click on the ‘Payouts‘ tab and add a new ‘General Payout‘ or ‘Personal Payout:

General Payouts

Choose to configure a General Payout if you wish to pay your affiliates different payouts based on a category or a product.

  • Title – The payout’s title.
  • Merchant Commission – The commission paid to the platform’s owner.
  • Affiliate Commission – The commission paid to the affiliate, five payment types are supported:
  • Cost Per Sale (CPS): The affiliate gets paid depending on the number of sales produced directly by the advertisement.
  • Cost Per Action (CPA): The affiliate gets paid a fixed commission for a particular action such as a sale, click, or form submission that is authorized.
  • Pay Per Click (PPC): The affiliate gets paid for every click generated through the advertiser links or banners.
  • Cost Per Thousand (CPM): The affiliate gets paid for every 1000 impressions through the advertiser banners. Impressions represent the number of times your ads or links are displayed to users.
  • Lifetime: The affiliate gets paid for the customer’s entire engagement with the advertiser’s products or services. This metric accounts for repeat purchases, referrals, and ongoing engagement, providing insights into the long-term value each customer brings.
  • Goal Value – This is an optional value. It offers the possibility to pay a commission per category or product. Additional information about ‘Goal Value‘ can be found ‘here‘.

Personal Payouts

Choose to configure a Personal Payout if you wish to pay different payouts to your affiliates or set up a coupon code for one of your affiliates.

  • Title – The payout’s title.
  • Merchant Commission – The commission paid to the platform’s owner.
  • Affiliate Commission – The commission paid to the affiliate, five payment types are supported:
  • Cost Per Sale (CPS): The affiliate gets paid depending on the number of sales produced directly by the advertisement.
  • Cost Per Action (CPA): The affiliate gets paid a fixed commission for a particular action such as a sale, click, or form submission that is authorized.
  • Pay Per Click (PPC): The affiliate gets paid for every click generated through the advertiser links or banners.
  • Cost Per Thousand (CPM): The affiliate gets paid for every 1000 impressions through the advertiser banners. Impressions represent the number of times your ads or links are displayed to users.
  • Lifetime: The affiliate gets paid for the customer’s entire engagement with the advertiser’s products or services. This metric accounts for repeat purchases, referrals, and ongoing engagement, providing insights into the long-term value each customer brings.
  • Goal Value – This is an optional value. It offers the possibility to pay a commission per category or product. Additional information about ‘Goal Value‘ can be found ‘here‘.
  • Affiliates – Select the affiliate or affiliates to whom you want to assign the payout.

Additional information about ‘Campaigns‘ can be found here.

If you have any issues creating Payouts, please contact the ‘Tracknow’ Support Team by clicking ‘here‘, we will do our best to answer all of your inquiries.

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